John Akerson's Thoughts

Business, technology and life

Nissan & Facebook

Timothy Tiah wrote a thought-provoking review of the Web 2.0 Summit in San Francisco last week. It has some amazing contrasts of facebook.

On one hand Fred Wilson thinks of Facebook as a photo/chat site. On the other hand Mark Zuckerberg wants it to be an idealistic, privacy-eliminating uber-platform that he can run like a government-less big-brother.  I think it is somewhere in the middle, but with the potential to go either way. As the Facebook “company” grows, it will be less and less of Zuckerberg’s vision, and more of Fred Wilson’s, HOWEVER – So many people are clueless of both potentials, that there is really no way to predict.

 Jeremiah Owyang pointed out this morning that companies are self-depreciating … of their OWN brands when they point to facebook.com/*** instead of their own sites. When I read that, I immediately thought of Nissan’s weekly emails promoting their “master the shift” contest. This is a weekly contest designed to publicize the Nissan Leaf, where they direct contest participants to http://facebook.com/mastertheshift instead of their own site. They aren’t selling a Facebook Leaf, but do they know that?  Well, maybe Nissan is an exception, though. They don’t even own Nissan.com – so, seriously- Perhaps they have bigger issues.

What do you think?

November 24th, 2010 Posted by | Competitive Advantage, Marketing | one comment

Nissan & Facebook

Timothy Tiah wrote a thought-provoking review of the Web 2.0 Summit in San Francisco last week. It has some amazing contrasts of facebook.

On one hand Fred Wilson thinks of Facebook as a photo/chat site. On the other hand Mark Zuckerberg wants it to be an idealistic, privacy-eliminating uber-platform that he can run like a government-less big-brother.  I think it is somewhere in the middle, but with the potential to go either way. As the Facebook “company” grows, it will be less and less of Zuckerberg’s vision, and more of Fred Wilson’s, HOWEVER – So many people are clueless of both potentials, that there is really no way to predict.

 Jeremiah Owyang pointed out this morning that companies are self-depreciating … of their OWN brands when they point to facebook.com/*** instead of their own sites. When I read that, I immediately thought of Nissan’s weekly emails promoting their “master the shift” contest. This is a weekly contest designed to publicize the Nissan Leaf, where they direct contest participants to http://facebook.com/mastertheshift instead of their own site. They aren’t selling a Facebook Leaf, but do they know that?  Well, maybe Nissan is an exception, though. They don’t even own Nissan.com – so, seriously- Perhaps they have bigger issues.

What do you think?

November 24th, 2010 Posted by | Competitive Advantage, Marketing | one comment