Dan Schawbel wrote an interesting piece on Forbes this morning. He says that LinkedIn is about to put all of the job boards out of business.
He includes a link to LinkedIn’s new “Resume Builder” and his article is worth reading just for that… but I missed the logic behind his attention-grabbing headline.
He kind of said that the job boards are going away because recruiters aren’t using them… and recruiters aren’t using them because they’re going away? He also said that job boards are ineffective because of the sheer amount of competition on them, but LinkedIn has 100 million members and therefore offers… less competition. Neither of those are particularly good arguments. He also said that job boards produce 219 resume’s per hire and company sites 33 per hire. That still doesn’t really say exactly how LinkedIn fits in, and it doesn’t specify the compelling factor that will make companies abandon their own job boards for LinkedIn. Hiring solutions currently generate 43% of LinkedIn’s revenue… so how does LinkedIn avoid becoming just another job board? If the only difference is the linking part, how do they stop their competition from offering a social aspect?
What do you think makes LinkedIn sustainably unique? Is it JUST the link part? Am I missing something?